In this episode, we visit the Wizard Trees headquarters in Los Angeles with Scott, one of the most influential figures in modern cannabis branding and cultivation.

Scott reflects on recent wins, including international recognition at Mary Jane Berlin, Zalympix success with Zope, and the rapid expansion of Wizard Trees into New York, Arizona, and Florida. From new strain development and terp-forward projects like Zang Banger, to major collaborations with RIPNDIP, Trulieve, The Flowery, and appearances at Rolling Loud, this conversation highlights how Wizard Trees operates at the intersection of cultivation, culture, and scale.

We also explore how team culture, creative spaces, and cross-state collaboration play a critical role in pushing the brand forward and why constant evolution is necessary to stay relevant in today’s cannabis market.